CITY
721 2.0
For an upright riding position. A generous wing provides a broad contact area for the hand.
CLIENT COLLABORATION / SQLAB
ERGONOMICS.
BY DESIGN.
A key client relationship. Different products. A shared focus on ergonomics, form and function.
SQLAB / GRIPS 2.0
THREE FORMS.
ONE PRINCIPLE.
721 2.0, 710 2.0 and 702 2.0. Ergonomic grips for different riding positions, with a shared approach to form and contact.
SPORT / TOURING
710 2.0
Compact support for touring and sporty trekking. Grip body and wing form a continuous ergonomic shape.
TREKKING
702 2.0
For everyday riding and longer tours. A pronounced support surface flows into the textured grip area.
SQLAB / Concept · Design · Production Data
ACTIVE ELASTOMER
Project contribution: Concept · Design · Production Data.
SQLAB / Concept · Design · Production Data
6OX INFINERGY
Project contribution: Concept · Design · Production Data.
SQLAB / Concept · Design · Production Data
5OX PEDAL
Project contribution: Concept · Design · Production Data.
SQLAB / Concept · Design
ONE11
Project contribution: Concept · Design.
SQLAB / Design Concept · Surface Development
SERIES 710
Project contribution: Design Concept · Surface Development.
DESIGN DEVELOPMENT
FROM PHYSICAL MODEL.
TO ERGONOMIC FORM.
Physical form studies and digital product imagery from the grip series development. Models make proportions, contact areas and transitions tangible.
SQLAB / Design Concept · Surface Development
SERIES 7
Project contribution: Design Concept · Surface Development.
