CITY
721 2.0
For an upright riding position. A generous wing provides a broad contact area for the hand.
INDEPENDENT DESIGN & DEVELOPMENTMATTHIAS STAUDENMAYER
STAUDENMAYER
DESIGN
INDUSTRIAL DESIGN · SURFACING · PRODUCT DEVELOPMENT
Explore selected work ↓
A BRAND OF STAUDENMAYER DESIGN & ASW ENGINEERING
A BRAND OF STAUDENMAYER DESIGN & ASW ENGINEERINGINDUSTRIAL DESIGN / CONSULTING / DEVELOPMENT
CLEAR FORM.
CONSIDERED
FUNCTION.
We bring our clients’ visions to life through clear design language, function and ergonomics.
Staudenmayer Design combines enthusiasm for design with a structured development process. We think in products and relationships, from the first idea through digital surfaces to technical implementation.
Our expertise ↗01 / SELECTED WORK — SQLAB
ERGONOMICS.
GIVEN FORM.
SQlab is one of our key clients. The collaboration spans different product categories, from saddles and grips to pedals and gloves.
SQLAB / ACTIVE ELASTOMER
DESIGN. EVERY DETAIL.
Concept, design and production data. A view of the relationship between form, function and structural design.
Explore the SQlab projects ↗
SQLAB / GRIPS 2.0
THREE FORMS.
ONE PRINCIPLE.
721 2.0, 710 2.0 and 702 2.0. Ergonomic grips for different riding positions, with a shared approach to form and contact.
SPORT / TOURING
710 2.0
Compact support for touring and sporty trekking. Grip body and wing form a continuous ergonomic shape.
TREKKING
702 2.0
For everyday riding and longer tours. A pronounced support surface flows into the textured grip area.
02 / SELECTED WORK
DIFFERENT WORLDS.
ONE STANDARD.
Aerospace, automotive and product design. Selected collaborations with clients and agencies, with our specific contribution stated for each project.
AEROSPACE / INTERIOR
AIRBUS A320 AIRSPACE
Design and surface development for the A320 Airspace interior.
AUTOMOTIVE / CONCEPT CAR
HYUNDAI RN30
Autodesk Alias modeling for Hyundai. Digital implementation of design intent.
HYUNDAI RN30 / INTERIOR CONCEPT STUDIES
INTERIOR.
IN PERSPECTIVE.
Interior concept studies from the Hyundai RN30 project. Our contribution: Autodesk Alias modeling.
PRODUCT / SURFACE DEVELOPMENT
RONAL R66
Concept, design and surface development.
AUTOMOTIVE / ICONTROL
FEEL.
CONTROL.
iControl develops ergonomic automotive seating and control concepts. A distinct project contribution within the Staudenmayer Design portfolio.
Explore iControl ↗
NOME / UI & GRAPHIC DESIGN
NOME.
MATCHED YOU.
Typography, colour and visual hierarchy. An abstract visual study for a digital design project.
03 / AUTODESK ALIAS · CLASS-A · SURFACING
KEEP THE IDEA.
REFINE
THE SURFACE.
From CAS concepts and fast iterations to high-quality surface development. Interior and exterior, reverse engineering and feasibility, with a clear focus on design intent.
Explore our expertise ↗04 / DESIGN & DEVELOPMENT PROCESS
FROM THE QUESTION.
TO IMPLEMENTATION.
We plan projects together with our clients, evaluate interim results and develop the solution step by step.
Briefing
Understand expectations, market context and requirements. Define a clear task and shared project scope.
Concept
Develop alternatives through sketches, renderings and models. Evaluate proportions, ergonomics and design direction together.
Development
Refine the preferred direction with all stakeholders. Design models support evaluation, alignment and technical clarification.
Implementation
Preserve design intent through implementation. Binding 2D/3D data, engineering with partners and support for suppliers and manufacturing.
05 / OWN PRODUCT DEVELOPMENT
RIDE TOOLS
MOTHERSHIP.
Seat clamp, removable ratchet and tool storage in an integrated system. Mothership brings our development approach to a product of our own.
Explore the Mothership case study ↗06 / EXPERTISE
UNDERSTAND DESIGN.
THINK DEVELOPMENT.
Individual disciplines or the full development journey. Our services work together and respond to the specific task.
01Industrial Design
Clear design language. Function. Ergonomics.
We develop products from user requirements and brand identity. Sketches, renderings and physical models help evaluate alternatives and define a coherent design direction.
02Consulting
Expertise for your development team.
Targeted support for companies and design teams, from early CAS concepts through reverse engineering and feasibility to the implementation of design intent.
03Autodesk Alias / Class-A / Surfacing
From design intent to precise surfaces.
Interior and exterior, design models and production-oriented surfaces: fast form development, controlled transitions and a clear view of technical implementation.
04Concept Modeling
Make alternatives visible and comparable.
Rapid form studies and iterations using hybrid modeling methods and Autodesk tools. Proportions and volumes become tangible early, supporting team decisions.
05Visualization
From working model to product imagery.
Fast visualizations support development. Photorealistic imagery brings material, surface and light to presentations, websites and marketing, even before pre-production.
06Engineering
Connect design and feasibility.
Technical feasibility informs the design early. With engineering partners, interfaces, construction and binding 2D/3D data are developed for the next implementation stage.
07Prototyping
Evaluate proportion and function in physical form.
From early foam models for proportions and ergonomics to design models and functional prototypes. Physical models make development testable and support alignment with clients.
07 / ACADEMY · TRAINING · WORKSHOPS
SHARE KNOWLEDGE.
OPEN NEW PATHS.
Learn through real tasks. Content and approach are tailored to participants’ requirements and existing knowledge.
TRAINING
Individual and group training in digital product development, Autodesk Alias and surface quality. From targeted introductions to refining established workflows.
WORKSHOPS
Creative workshops open up new subject areas. Together we question established approaches, develop new ways of thinking and explore technologies for specific challenges.
08 / CLIENTS & REFERENCES
COLLABORATION.
THAT GIVES FORM.
A selection of our clients and references. Projects are developed directly and in collaboration with agencies and engineering partners.
NOMEMATCHED YOU
09 / PHILOSOPHY · STUDIO · PARTNER
CURIOSITY
COMES FIRST.
QUALITY FOLLOWS.
MATTHIAS STAUDENMAYER
Our enthusiasm is for design and the process that turns new ideas into good products.
We aim to realize our clients’ visions and strengthen their brands. Clear design language, function and ergonomics belong together. New ideas emerge through close observation, openness and exchange across disciplines.
PARTNER
Complex products benefit from connected expertise. Collaboration with engineering partners connects design with technical development, from CAD and component optimization to supplier coordination.
Development partner: ASW Engineering GmbH.
CONTACT / STAUDENMAYER DESIGN